Kanye West has already called it the best video of 2011, not someone who's opinion I would usually endorse BUT it is a huge compliment from probably the most opinionated and picky dude on the planet.
The crew are all teenagers. Tyler, the oldest is 19 and has already proved his depth of talent by producing a huge amount of stuff for himself and everyone in Odd Future (for anyone wondering who he often doesn't appear in the credits for their other releases, he also goes by the name Wolf Haley).
The backstory of these dudes is well documented on their (blog), dig through until just August 2010 and you'll see much of the rise to fame these guys have had so far. They've been kicking around for longer than that but it's clear to see through the blog at which points they started to garner some real attention.
Just as punk rock was stepped up a notch in the early 80's by a bunch of pissed off teenagers in the form of Black Flag, Minor Threat, Descendents and the whole American Hardcore movement, these dudes are taking hold of hip hop and reinventing it with energy it has never seen.
Keep an eye on them, there's a lot to come. Tyler the Creators second LP "Goblin" is out in April, this time on XL records instead of just being uploaded directly to the blog.
Swag.
